ABOUT US

We are a team with diverse backgrounds from around the world who create beautiful, intelligent products at the intersection of fashion and technology. Our driving vision is to empower designers to create uniquely styled products that fit in with individual tastes, and embed intelligence into them to simplify life.

DEVARSHI SHAH, CEO

Devarshi previously co-founded a B2B enterprise customer engagement startup, and prior to that, lead the development of a Context Platform to enable personalized mobile apps at Qualcomm.

Tired of using products that are replicas of each other, he cofounded Imbue to create products that are personalized – in the way they look as well as how they work.

ALFRED LUI, CHIEF DESIGN OFFICER

Alfred has 17 years of experience in design and technology. He was previously the UX Design Director for Jawbone UP and Service Design Director at Fjord, and led teams to deliver UX design for global brands such as PayPal, Motorola, and Nokia.

He is excited about empowering thousands of fashion designers with beautifully crafted technology components.

HIRAL PATEL, CTO

Previously led the software engineering team at Microsoft for Speech recognition services API. Before that he worked on mobile phone services and the first version of PowerPoint on the web.

He loves to add function to everyday objects you wear and drives engineering and operations at Imbue.

PRATIK DESAI, PRINCIPAL SCIENTIST

Pratik brings on board design and research expertise in Internet of Things domain. His work at Imbue focuses on developing a scalable and interoperable architecture for our cloud platform.

He also leads the development of an open source semantic repository of things. His doctorate research focused on development of situation awareness framework for IoT devices, enabling semantic web based reasoning, and handling uncertainty associated with sensor data.

RANDI KOFMAN, VP MARKETING

Randi loves the intersection of innovation & consumer products. Her experience includes leadership roles in sales, marketing, and product development in the technology, apparel, consumer products, food & beverage industries.

Randi has worked with Victoria’s Secret Stores, Federated Department Stores & Robert Mondavi Corp. as well as numerous start-ups. She was an Entrepreneur in Residence at a venture capital firm where she created and co-founded a mobile technology company to market consumer products.

MOHAMMADALI PARSIAN, PRODUCT DESIGNER

Mohammadali was previously a Mechanical Engineer at Synapse Product Development. He has worked on several wearables for different clients including Nike and Samsung.

Before completing his Masters degree at USC, Mohammadali worked as a Mechanical Design Engineer working on high precision, high accuracy, light weight actuators and testers. Besides being very active in Robotics and he has competed in several international competitions.


Imbue is backed by Lemnos Labs, a leading hardware accelerator in San Francisco.